The Multi-Motion Trap 🕸️

Written By Gari Johnson

Why managing multiple GTM motions is harder than you think:

Challenges:
- Different sales cycles
- Varied compensation plans
- Multiple tech stacks
- Distinct metrics
- Separate playbooks
- Cultural conflicts

Rule of thumb:
- <$10M ARR = 1 motion
- <$50M ARR = 2 motions
- <$100M ARR = 3 motions max

Key insight: Excellence in one beats mediocrity in many.

🤔 How many GTM motions can you truly excel at?

hashtag#GTM hashtag#RevenueArchitecture hashtag#WinningbyDesign

Gari Johnson http://www.gtmapac.com
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The GTM Motion Matrix
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