From Departments to Revenue Architecture 🏗

Written By Gari Johnson

The old way doesn't work anymore…

  • Marketing generates leads in isolation

  • Sales works in regional silos

  • Customer Success operates reactively

  • Everyone has different data

  • Tools don't talk to each other

The Revenue Architecture way…

  • Unified GTM approach

  • Cross-functional collaboration

  • Shared data and insights

  • Aligned incentives

  • Customer-centric processes

The result? Sustainable, profitable growth that scales.

💡Are you still operating in silos, or have you embraced Revenue Architecture?

#RevenueArchitecture #GTM #Revenue #WinningbyDesign

Gari Johnson http://www.gtmapac.com
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