The Two Speeds of Growth ⚡

Written By Gari Johnson

I just discovered a fascinating insight in Revenue Architecture, Jacco van der Kooij's textbook from Winning by Design…

Revenue growth operates at two distinct speeds.

GO FAST:

  • During acquisition

  • Early in the customer journey

  • Shorter sales cycles

  • Quick responses

  • Rapid onboarding

GO LONG:

  • Post-adoption

  • Later in the journey

  • Extend customer lifetime

  • Build relationships

  • Maximize expansion

The mistake? Most companies try to be fast everywhere, but sustainable growth requires knowing when to sprint and when to marathon.

💭 Where in your customer journey should you speed up vs. slow down?

#RevenueArchitecture #CustomerSuccess #SaaS #WinningbyDesign

Gari Johnson http://www.gtmapac.com
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