The Data Structure Revolution 🏗️

Written By Gari Johnson

Want to know why most companies struggle with data?
They lack a standardised data structure.

Key elements of a proper data structure:

  • Common definitions across teams

  • Normalized measurement points

  • Standardized time periods

  • Consistent conversion calculations

  • Clear performance metrics


Benefits:

  • Compare across GTM motions

  • Benchmark accurately

  • Enable AI/ML applications

  • Drive process improvements

  • Make better decisions


💭 Does your organization have a single source of truth for revenue data?

#RevOps #RevenueArchitecture #GTM #WinningbyDesign

Gari Johnson http://www.gtmapac.com
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