Performance Beyond Numbers 📈

Written By Gari Johnson

A tale of two sellers:

Rob:

  • 33% win rate

  • 5 deals/month

  • $300K ARR/month

  • 90% retention

  • $1.1M 5-year LTV

Jennifer:

  • 20% win rate

  • 3 deals/month

  • $198K ARR/month

  • 100% retention

  • $1.5M 5-year LTV

The surprise is that Jennifer's "worse" short-term numbers produce better long-term results because she:

  • Qualifies harder upfront

  • Takes time to educate customers

  • Ensures proper fit

  • Builds for expansion

💡 Are you measuring what matters for long-term success?

#Sales #GTM #RevenueArchitecture #WinningbyDesign

Gari Johnson http://www.gtmapac.com
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