The Three GTM Motion Types 🎯

Not all customers should be sold to in the same way. There are three distinct GTM motions for each different segment:

High Touch/Big Deals:
- Enterprise focus
- Long sales cycles
- Multi-stakeholder
- High expansion potential

Low Touch/High Velocity:
- SMB focus
- Quick sales cycles
- Two-stage process
- Volume-driven

No Touch/Product-Led:
- Self-service
- Viral potential
- Usage-based qualification
- Land and expand

Key insight: Match the sales motion to the customer segment for sales efficiency.

💡 Are you using the correct GTM motion for each segment?

#GTM #Sales #RevenueArchitecture #WinningbyDesign