The Traditional Sales Funnel Is Dead.
Jacco van der Kooij's Bowtie Data Model from the "Revenue Architecture" textbook is the wake-up call we needed. 🚨
This isn't just an iteration — it's a revolution in conceptualising the entire customer journey for recurring revenue businesses.
Key takeaways:
The Bowtie Model adds crucial stages beyond the initial sale: Mutual Commitment, Onboarding, Adoption, and Expansion.
It emphasises the importance of customer retention and expansion, not just acquisition.
The model introduces a standardised data structure that is essential for leveraging AI in revenue growth.
What impresses me most is how the Bowtie Model addresses the glaring blind spots of the classic funnel, especially for SaaS, subscription and consumption-based businesses.
It's not just about closing deals anymore - it's about nurturing long-term customer relationships and continuously delivering impact. 🔄
Is your organization still clinging to outdated funnel metrics, or have you embraced the full customer journey?
Are you measuring success solely by new logos, or have you shifted focus to retention and expansion? 🤔
Let's discuss! How might adopting the Bowtie Model reshape your growth strategies and metrics? 💼
#RevenueArchitecture #SaaS #WinningbyDesign #RevOps
